Our thinking
We believe that the challenges the market presents us with every day are the driving force behind our continuous improvement. We have always focused on listening to and understanding the needs of our customers and partners, so we can help and support them in achieving their goals.
Whatever the need, it is our responsibility to produce in a way that respects both people and the environment around us. This is why we are committed to continuously developing more innovative products that address today’s demands while ensuring our work does not compromise the well-being of future generations.
We meet every challenge with responsibility, innovation and listening, to build value today and tomorrow.
Excellence, environment and people
Innovation and responsibility in every product: certified quality for wood, metal and plastic
Electa Color Coatings provides a diverse range of high-quality paints, designed with a commitment to environmental responsibility—minimizing impact while maximizing innovation. Our products not only help protect surfaces but also enhance their chemical and physical performance, meeting the strictest industry standards.
Our products are perfect for painting wood and its derivatives, as well as metal and plastic. At Electa, we foster a culture of belonging, curiosity, and the courage to embrace new challenges. We recognize that our growth is directly tied to the well-being of our people and the community around us, making their success our priority.
Mission
Vision
Excellence, environment and people
Excellence and sustainability as a badge: creating shared value for customers, people and the future.
Our main goal is to pursue excellence, continuously improving our products and market approach to become a trusted partner for our customers.
We see them not just as clients but as true collaborators. With our flexibility, professionalism, and commitment to quality, we strive to lead the way in developing innovative, high-performance products that minimize environmental impact.
We aim for these values to defi ne us, making us a recognized symbol in our industry and beyond.
We want quality, environmental responsibility, and respect for people to be seen as not just added benefi ts but as core values that set our products apart.